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June 2016

Plan B

The world of IT is owned by the big corporate companies that bind their customers with licences, hidden fees and overpriced services and equipment. Plan B's mission is to turn these businesses into obsolete dinosaurs - a dying breed within the area of IT.

Plan B is not only a regular service provider and hardware distributor but also a liberator in the world of storage. They come with a new business model free of licences and hidden fees. Their services are transparent, straightforward and more valuable compared to traditional manufacturers.They deliver smart and innovative solutions to the world of IT. Their aim is to extend life of hardware and make storage infrastructure profitable again.

  • Date:

    June 2016

  • Client:

    Four Nordic

  • Products:

    Branding, Website, Logo, Business Cards, Letterhead

  • Browsers:

    Google ChromeOperaMozilla FirefoxSafari

  • Platforms:

    ComputersTabletsMobile Phones

  • Team:

    Patrícia Baranyaiová- Information Architect

    Mie Dannemand- Researcher, Shaper

  • My Role:

    Web Developer, Designer

General Style- Plan B
Colour Palette

This time we have decided to go in a total opposite of what our research was saying. If we want to stand out, we have to think out of the box and use innovative means. We have chosen desaturated shade of yellow, which none of our competitors uses and which isn’t overly used in marketing but which really catches attention and highlights the essential values for our business. The macaroon shade we have use is very subtle, easy to look at even when used in large quantities but at the same time powerful enough to make us standout. It looks exclusive and professional. It is combined with dark gray shades that promote stability, reliability and trust and white to bring balance and calmness.

  • Marigold Yellow

    R:249 G:238 B:131 #F9EE83

  • Charcoal Grey

    R:33 G:33 B:33 #212121

  • Snow White

    R:255 G:255 B:255 #FFFFFF


Our goal was to create immediate connection to the world of IT. We have used a digital font family, Rodus Regular Thin, with high legibility and readability.

  • Visual Identity
  • Dekstop Version Preview
  • Letterhead Preview
  • Mobile Version Preview
  • Tablet Version Preview
  1. Item 1
  2. Item 2
  3. Item 3
  4. Item 4
  5. Item 5
  • Horizontal Logo Use
  • Vertical Logo Use
Promo Material

To express Plan B's innovative approach in the promotional material we had to come up with unconventional composition and materials. Instead of using classic horizontal business cards we started working on standing vertical cards with unusual layout and abundance of white space to make itl ook more exclusive. The cut out parts not only provide very fresh and contemporary look but also reflect Plan B's straightforward and transparent services. The fine blackpaper brings reliability and strength.

Thank You
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