I have been asked to created a new logo for an event (Language Cafe) hosted by Studenterhuset in Copenhagen. My target group consisted of young students, so I decided to keep it simple and fresh as is the latest trend. After sketching and creating several prototypes in Illustrator I have chosen the one I thought expressed the core character of the event the best. I have decided not to use a concrete language or country in the logo to keep equality and balance among countries. Even though the logo seems minimalist and is scalable up to very small sizes, it has several symbolic meanings. You can find there a letter C, which is the beginning letter of the event, then also a speech bubble, which reminds of people speaking in different languages and a coffee bean that symbolizes luxury coffee, that is always free during the event. The speech bubble might also represent a cup of cappuccino from the top view.
Coffee Beans, Letter C, Speech Bubble, Coffee Cup (Top View)