FitBird is a marketplace with personal training. Their personal trainers are spread throughout the country and in all specialties, such as weight loss, muscle building and strength. They are ready to find the right coach for you so make the first step today and get a trainer recommended!
In the past Fitbird was using logo that was too complex and masculine. My task was to come with simpler, minified version that would fit standarts of modern logo design and would be appealing to both sexes. Therefore I have decided to skip the idea of representing strong body, muscles or exercise and concentrated primarily on the concept of a bird and sport. Finally, the primary elements I have incorporated into logo were the initial letter of their name, letter F, and bird feathers. After doing brief user testing we found out that the logo also reminds of the olypmic torch with burning flame, which is yet another linkto exerciseand fitness.
Casper Kold, Thor Wowk Larsen
20 x 20px
Bird Feathers, Letter F